This chapter covers document design from a more visual point of view as opposed to content and structure.
Important vocab:
- Balance - vertical alignment of text and of images, headings, etc. Is your document balanced or unbalanced? Whichever it is, the decision should be deliberate.
- Emphasis - the arrangement of images and headings to create emphasis or flow, size of images, text color of headings or important words, etc.
- Placement - esp. the location of images; put related images close to each other, place images next to the specific passages to which they’re relevant.
- Repetition and consistency - patterns are good. Certain elements should be the same every time they come up to make comprehension as simple as possible for your readers.
When designing your document, your reader’s comprehension should be first in your mind. Make it easy to understand the organization of your document, the separation of parts, the places to find and review specific points of information.
Use fonts, line spacing, alignment, layout, colors, shading, borders, rules, and images or various types as the elements in your document’s visual design.
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